- Tell us about you and how your brand started.
My name is Aminah Sagoe, and I’m a lover of Skincare
I have always loved all things skincare, ever since I was a little girl. The textures, smells, and even the packaging were very fascinating and interesting to me.
I struggled with acne and hyperpigmentation in the past, but all the products I tried failed to deliver on their claims. I was spending hundreds of dollars just searching for the One that would cure my skin woes.
Some were too strong, some not strong enough, some just sat on top of my face, and some made me break out even more.
This was when I set out to start educating myself about the different ingredients used in skincare products – some active and beneficial, while others are straight out harmful. My search led me to the discovery of how each ingredient works on different skin types and concerns along with how to safely incorporate them into formulations to produce effective results and ensure their efficacy.
Long story short, I’ve been successful in creating skincare products with high concentrations of natural and active ingredients that produce effective and lasting results.
What sets your brand apart from other brands?
A lot of love goes into every process of the business – from the formulation, to the labeling, to shipping out the orders, and following up with the customers to see how they’re making out with the products.
I’m not creating products just to make a profit; it is my wish for everyone to enjoy the skin they’re in, so I make products that are inspired by my own skin care needs, which are also the needs of many others.
I could easily charge more for what I sell, but I would like as many people as possible to be able to enjoy the benefits of the products - high concentrations of natural and active ingredients that produce effective and lasting results.
- What's the inspiration behind your brand?
I want everyone to be comfortable in their own skin, so I created products to help people achieve clear, healthy skin that they can be comfortable in.
- What is your favorite product in your collection and why?
This is a tough one, but if I had to choose just one product, it would be the Vitamin C B E + Ferulic Antioxidant Serum.
The synergy of essential skin-loving vitamins with ferulic acid and hyaluronic acid provides this serum its outstanding protective, rejuvenating, hydrating, and brightening properties. If you’re struggling with skin discoloration, dullness, dryness, or lack of firmness, this wonder tonic is your best shot. The serum goes deep into the skin to alleviate all your annoying skincare troubles, leaving radiant and plump skin behind.
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- What is your company philosophy, purpose or mission?
Emmaus is dedicated to celebrating all skin types and complexions, and committed to using professional quality, high-performance, and effective ingredients designed to improve the skin. Products are proudly made in USA.
- What are your plans for your brand going forward?
I look forward to reaching more people, here in the US as well as globally. And I look forward to introducing more products to help with as many skin issues as possible.
- What did the pandemic teach you?
The pandemic has taught me not to take anything for granted, to love life, love people, forgive quickly, and to live like there’s no tomorrow.
- What has been your toughest challenge as a small business owner?
I would have to say funding. I have a very tight budget which limits the amount of marketing I can do in order to reach more customers.
- Your best moment as a brand?
My best moments are when I receive customers reviews about how much my products are helping them.
- How are your items produced?
All our products are made in the USA in a facility that utilizes state-of-the-art-equipment and is FDA-registered.